Macro Webber | Hotel Revenue Audit

Hotel Revenue Audit Tool

Find the money the hotel is leaving behind.

Turn a hotel URL and a 20–30 minute owner conversation into a quantified revenue opportunity, priority pain points, recommended services and a value-based investment.

Hotel profile

Hotel URLUsed to create the audit record and digital-check context.

Hotel name

City / Country

Property type

Ownership

Rooms

ADR (₹)

Current occupancy %

Commercial context

Peak occupancy %

Off-season occupancy %

OTA share of room revenue %

Direct booking share %

Blended OTA commission %

Monthly banquet/event revenue (₹)

Event capacity (people)

Event enquiries / month

Event conversion %

Avg event value (₹)

Monthly marketing spend (₹)

Monthly total hotel revenue (₹)Optional. 0 = estimate room + event revenue.

Operational readiness

Lead response time

Booking engine

Channel manager

CRM / remarketing

Review / reputation

Operational capacity

Owner interview

What is hurting revenue most?

What have they tried?

What do they want in the next 90 days?

Additional observations

Automated digital checks

This browser-only MVP cannot reliably scrape every hotel website because of CORS and anti-bot controls. It therefore auto-detects the URL/host and gives you a structured checklist. Mark each finding after opening the hotel/Google/competitor pages. A production version can connect this screen to PageSpeed, Google Business Profile, Places, Lighthouse and SERP APIs through a secure backend.

Digital diagnostic

Revenue model

Opportunity assumptions

Occupancy uplift target (pp)

OTA revenue shifted to direct %

Direct acquisition cost % of shifted revenue

Event revenue uplift %

Realistic capture % of modeled opportunity

Target value multiple (5×–10×)Investment = captured opportunity ÷ multiple.

These are editable planning assumptions. The tool separates gross revenue opportunity from a conservative capture estimate.

Competitor analysis

Add up to 5 direct competitors. This is deliberately manual in the MVP so you can use your own local knowledge. Production API integrations can automate discovery and SERP/Maps checks.

Competitor	Rooms	ADR	Google rating	Website/CRO	Ads	Direct booking	Notes

Revenue Opportunity

Hotel Revenue Opportunity Score™

Top pain points

Recommended Macro Webber services

Recommended commercial structure

Money Map

Lever	Current	Modeled opportunity	Recommended action